You may be aware that video marketing is quickly becoming the next big thing for businesses who are trying to grow their brand. However, learning to maximize your potential for your YouTube can be a bit tricky.
Speedy Media creates attractive YouTube channels that coordinate with the look and feel of your other marketing materials so that it is evident to your clients, that they have reached a legitimate page for your company. Combine this with other marketing channels such as Twitter, Facebook and Pinterest for maximum leads in the social world.
We also produce high-quality videos for you to load up your channel with, or we even offer video campaigns that will post videos monthly to YouTube and hundreds of other video sites.
Here are a few tips to ensuring that your content stays fresh and noticeable, and customers keep coming back for more.
1. Create content that your audience wants. If your business is all about the secret art of knitting, don't fill your YouTube channel with videos of cute prairie dogs or the latest video from the Black Eyed Peas. Chances are, your audience won't appreciate it. Give them how-to videos, product reviews, and other content that relates to their interests.
2. Optimize your video. Getting your videos noticed requires a little attention to the titles you use and the content you create. Ensure that you've placed important keywords in the title, description, and tags of your piece. Search engines are now focusing their attentions on video content, and well placed key words can move your site to the top of the list.
3. Link to and from your video. Increase your link building credentials by linking your blog, Facebook, and tweets to your video page. This will drive traffic to and from these sites, thereby optimizing your search engine results and creating a presence on the web that can be spread by your fans.
4. Share. Simply posting a new video on your YouTube account may not be enough to get noticed. Share the video with as many people as you can. Send the link to your new video to as many customers as you can. If they're loyal to your brand, they'll click the link. If they like what they see, they may share the video with their friends. This will create a free marketing pool by word of mouth, one of the most important tools a marketer has.