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What Types of Videos Can You Make for Your Small Business?

smallbusIt is now clear that video marketing is a key component in creating a brand and marketing your products and services whether local or global. What confuses a lot of marketers is how to actually begin to do video marketing, and exactly what types of videos they can produce.

Know what you want to do with video first!

It's crucial to understand the reason you are making these videos from the beginning, so that you can enhance their chances of success in addition to save you a ton of time and effort! Below are some ways that businesses can make use of video in their marketing.

  • Brand building
  • Video info products
  • Webinars and workshops
  • Product launch videos
  • Promotional or sales videos

What sort of videos should I make?

Once you've identified your goals and how you want to use video marketing in your business, you'll want to decide what type of videos to make. There are several ways to do this.

Slideshow - This one is the simplest to make. You just make slides in PowerPoint or Keynote (Mac) and record them in a video format. There are many programs that will do this, and you most likely already have them on your computer. You can narrate or add music or both.

Live videos - Also referred to as talking head videos, this has people are talking live. You can record these in a variety of ways, by using a smartphone, camera, or even an iPad.

Google Hangouts - Using Hangouts is an easy solution to conduct a webinar, seminar, interviews or simple instructional or informational video. It's very easy to use, and is uploaded straight into your YouTube account.

Screenshare videos - If you've got a screen capture software like Camtasia, Jing or Snagit, (among others) you can record your voice live while you illustrate whatever is on your computer screen. Very easy to accomplish.

Webcast & Livestreams - You can use any one of several services to livestream your event or instruction to the world.

Animated videos - Who doesn't like animation? If you thought they were above what you can do, think again. Services like Videoscribe and Powtoon make it easy!