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What You Probably Don't Know about Pinterest

google-placesIt would be easy to dismiss Pinterest as yet another photo sharing site and then leave it at that. That may be a very expensive mistake! What started out as a cooler version of Flickr has developed into a traffic and conversion goliath that's whipping the pants off much bigger and more well-known social properties.

5 Amazing statistics about Pinterest that will change the way you think about it!

  1. According to Mashable Pinterest has now outstripped Twitter, LinkedIn, Reddit and Google+ COMBINED with regards to traffic!
  2. Think this is junk traffic? Think again! Traffic from Pinterest is converting at rates 50 percent more than the rest.
  3. Pinterest Pins are seemingly evergreen, delivering traffic, clicks and sales months after they‘ve been pinned!
  4. Guess which photo sharing site brings in 4X more revenue than Twitter and a full 27 percent greater than Facebook? Good guess, Pinterest!
  5. And exactly how much more revenue? Well a study by Piqora found that a single Pin is now worth $0.78 in sales, a figure that is increasing some 25 percent per year.

So how can you make Pinterest traffic work for you?

Like everything else in social media marketing, it usually takes a consistent effort over a bit of time for you to see significant results. While the viral aspects of social media certainly apply to Pinterest, you'll need to have a plan, and somebody to carry it out to obtain the best results.

First really know what you can pin. It's not just images. You can pin your blog posts, videos, slideshows, book and report covers, templates and Powerpoint presentations. Create your own Pinterest account and link back to your products and services. Pinterest is very simple to set up and use, and with the volume of traffic and conversions originating from it now, you'd be wise to jump onboard!