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Online Marketing Trends for 2014

shakeIf you are finalizing your plans for marking in 2014, we are seeing some trends that you would do well to keep in mind as you do so.

What we have here are five trends in online marketing which will dominate in 2014. Some of have been coming for a few years, while others are extremely new. Figure out how many of these you can work into your company’s marketing plan this year.

  1. Content Marketing - This is one we’ve been talking about for a while now. It’s been demonstrated now that businesses that make use of a company blog garner more than 67 percent more leads than those who don’t. Enough with all the excuses!
  2. Image based Content wins the day - It’s official now: no one likes to read. At least, they prefer to look more! Visually-based content will remain the most shared, and acted upon. This means not only videos, but social media outlets like Pinterest, Instagram and Slideshare which will take advantage of the fact that 65 percent of us are visual learners.
  3. Retargeting - A trend that is gaining popularity fast, retargeting is the practice of having your ads follow customers around. I know; it sounds creepy, nevertheless it does miracles for your brand by keeping it in front of a person who has expressed a desire for that particular search phrase. AdRoll and Google are the top players right now, however, many more are joining the fun.
  4. Social Signals - Even though the jury is still out as to how much social signals work to your benefit in Google’s search engine algorithm, there’s little doubt that as we become a more social web, this significance will rise. You should be following a social media marketing plan, and it should take advantage of the major players like Facebook, Twitter, LinkedIn, Pinterest and Instagram.
  5. Micro-Targeting in Ads - A lot of the ad platforms, particularly Facebook with its promoted posts and custom audiences, as well as LinkedIn are helping marketers to target incredibly niche audiences easily, and the results can be very good. 2014 will be the year this takes an even firmer hold on the paid ad scene.