We Are Web We specialize in web, local, social and mobile marketing. We provide online marketing for all businesses, large and small.

Why Use Location Based Marketing?

google-placesLocation based marketing services including FourSquare, Yelp and others have aligned with mobile devices to seriously affect the way your customer locates and interacts with your business. The quantity of information and trust these sites impart has supplied consumers a real help when deciding on where to shop, eat or go. How can you as a small business owner take advantage of location based marketing in your business?

Here are 7 tips to help you cash in on location based marketing!

  1. Ensure that your local listings are correct - It should go without saying, but it doesn't, so here goes. Make sure that your listings in Google+ Local, Yelp, FourSquare and any other service or listings you have are correct with regards to name, address, phone, maps and anything else you want to convey.
  2. Mobile responsive website design is crucial - Since progressively more users are accessing your site from a mobile device, it's more important than ever before to have a mobile version of your site that renders perfectly.
  3. Realize the difference between push and pull - You can push ads out to people who happen to be in your vicinity, as well as appeal to those who are wanting to discover an item that meets their needs.
  4. Local reviews can make a difference - Most shoppers are making local purchasing decisions based on reviews they read. It's still a good idea to encourage and reward reviews of your business, as this might be the swing vote!
  5. Offer great incentives - There is lots of solid competition these days, so a good incentive will more than likely grab a larger market share.
  6. Stay up on reviews and social media - Don't let your social media go stale, and especially don't ignore reviews, good or bad. Remember, people are watching!
  7. Consider deals for mobile wallet users - Here's one your competition is very likely not using yet: consider offering deals to customers who use their mobile wallets, like Google Wallet, Passbook or any other. Engage them with special offers and discounts only available to them!