We Are Web We specialize in web, local, social and mobile marketing. We provide online marketing for all businesses, large and small.

How Can Your Business Use Mobile Marketing?

mobileYou know you must adopt mobile marketing as an essential piece of your online business, but just can't wrap your head around how to get started. Everybody you know, and probably you too, are glued to their mobile devices 24/7. Anyone with eyes can tell the time to begin marketing with mobile is here and now!

We now know that roughly 5o percent of all web traffic is now viewing from a mobile device, and fully half of all emails are accessed on mobile. There are plenty of ways to make mobile marketing rewarding for your business. For right now let's just concentrate on four tips that will be beneficial right away!

4 Ideas to quickly utilize mobile marketing in your business!

  1. Have a mobile version of your website - As you no doubt have encountered, sites render quite differently on small screens, and it's crucial for you to design the mobile version of your website keeping this in mind. Font size needs to be bigger, and images optimized correctly. Keep in mind also that you'll need less text, as mobile browsers aren't really conducive to reading large stretches of small text.
  2. Optimize email for mobile - Likewise, your email copy will benefit from a once-over as well. Keep it short, punchy, and lead to your desired outcome quickly and clearly. Don't make them work, because they won't!
  3. Employ location based services - People are becoming more and more open to receiving ads while they are on the go from a location based service such as Yelp, Foursquare or now Facebook. Getting your mobile coupons delivered to those in your immediate vicinity is a winning formula!
  4. Use mobile ads - Research is showing that mobile ads convert around 5 times better than traditional internet ads. This combined with the fact that this is still new to most advertisers, there is tons of unsold inventory keeping the prices down, resulting in a golden opportunity for anyone prepared to venture out!

Mobile marketing is one of the most effective ways to get in front of a large and receptive audience quickly. Bring your business to the next level by mobilizing it!