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5 Hot Ways to Get Them to Read Your Emails

emailWant to earn more money from your email marketing campaigns? Get more of your emails read! A few more percentage points reflected in your email open rates can lead to a far greater profit in your campaigns. Newbie email marketers find it difficult to get 5-10 percent of their emails opened, whereas the industry average is around 25 percent. This tells you that there is a distinct formula to having more of your emails opened. Let's take a peek at 5 pointers that will get more of your emails opened!

5 Tips for getting more emails opened

  1. Write what they would like to read - Understanding your market well is a smart way of delivering exactly what they would like to read to their inbox. There's method in the madness of smart email marketers who regularly question their readership on their interests!
  2. Write a killer subject line! - One of the skill positions, crafting an interesting and compelling subject line is more or less job one! Learn to avoid spam words and write compelling, emotional copy. If you have this part right, you're halfway there!
  3. Have a consistent "From" box  - People need to know, like, and trust you, and one great way to help with this in your email marketing campaigns is by using a consistent presence in your "From" box. Use your name or your brand but ensure that it stays the same!
  4. Showoff your personality - Give them a glimpse into who you are. And do it early, possibly in the subject line but for sure in the first couple of lines. This also shows up in their inbox, so don't be boring!
  5. Be sure to resend your un-opens - This is a real no brainer. Send your emails to anyone who didn't open the first time round, and modify the subject line this time around. You'll get quite a few more opens!

There is a lot to do about the body of your email, but for now at least you're getting them to open them, and that's half the battle!