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Get Your LinkedIn Profile Marketing for You!

what-is-seoIf you haven't done any marketing with your LinkedIn account, it's time you learned how this can truly benefit you in ways you can only imagine at this time. LinkedIn has grown into a monster online place to go for business professionals and entrepreneurs. With over 259 million users, and over 3 million LinkedIn business pages, there's a huge opportunity to be found here!

Recently LinkedIn overhauled the profile page, and even though we often dislike change, this particular one is for the better. There are several specific ways to make this work for you, and we're going to have a look at three of them right now.

3 Tips for optimizing your LinkedIn profile page

  • Craft a compelling headline, summary and contact info profile - Your headline, summary and contact information section are prime areas of virtual real estate. You'll want to understand exactly what keywords you want to be found for on LinkedIn, as well as which ways you want to be contacted. Your headline is only 120 characters, so you'll want to spend some time on this one. Also, the summary is now above the fold, so it will be immediately visible and able to go to work for you. While your only clickable links will be in the Contact area, you can still drop a link in these areas.
  • Acquire and feature testimonials - It's all about social proof nowadays, and the more people you can get to rave about you and your business the better. This will also grow connections like you won't believe!
  • Get professional photos - Your LinkedIn profile photo needs some thought. Don't slap up the latest photo you have showing you in various stages of partying or undress. Go for a professionally done headshot that shows you as you would appear to a client, whom some of these viewers could end up being! Also, don't use older photos, no matter how flattering, that represent you as you once were. The jolt of reality people get once they meet you in person may not go over too well.