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Lower Your Bounce Rate by Engaging Your Visitors

shakeYou've just had a look at your Google Analytics and are shocked to see that a majority of traffic to your site are exiting within a couple of seconds. This is called your bounce rate, and if you've got one that's around 50 percent, then you need to take some action.

Why is your bounce rate important?

Google examines your site's bounce rate as part of its search algorithm, and a high rate can lower your page rankings. Furthermore, if most people are leaving as soon as they get there, your site is probably not doing what you'd hoped it would. In some cases this can be a result of your site's pages loading slowly, which could definitely cause visitors to move on. But presuming you've got that under control, here are three tips to help you keep visitors from bouncing off your pages!

  • Use video - The use of video or other multimedia content can create a dramatic difference in many ways. First of all, video has proven to be a factor in not only reducing bounce rates, but also in boosting user engagement, increased traffic, (YouTube embeds help your rankings) and increased sales and preferred actions. The same content of some 1500 to 2000 words offered in a video, audio or slideshow will frequently be viewed as a whole.
  • Make your content more readable - Resist the temptation to plop large chunks of content onto a web page. Break it down into shorter, more consumable paragraphs, and be sure to use subheads, bullet points and lists to split up the visual look of it. The wise use of images can help you get your points across also, and are nice to see.
  • Have related content within your pages - It's a good bet that you have content on your site that is more than a little related to what you're posting. Make sure to link to other content on your site that people may find interesting, and give them a terrific reason to stick around. For people with a Wordpress blog, this can be as simple as using a Related Post plugin.