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What Not to Do On Facebook

what-is-seoAnyone watching "Kitchen Nightmares" starring Gordon Ramsey a few weeks ago in the episode featuring Amy and Samy Bouzaglo of Amy's Baking Company in Scottsdale, Ariz. must still be shaking their heads in amazement at the social media disaster that has ensued. It seems the owners didn't think much of the recommendations proposed by the often outspoken Ramsey, then took to their Facebook page to start an all-out flame war with their critics, huge numbers of Reddit commenters that descended upon their page, and at last count have left some 45,000 comments. This turned into a classic lesson in how NOT to do social media. The consistently stubborn owner Amy, joined in by her husband, opened fire in an epic flaming match with all the commenters, complete with salty language in all caps, to boot. There is little doubt they'll be dealing whith this for a long time, as the vast majority of the comments were, how should we say, less than complimentary. This was an epic social media train wreck if there has ever been one.

Review: What not to do on Facebook

In celebration of this event, we thought we would reiterate some of the basic rules concerning how to conduct yourself on a public social media platform.

  • Don't shy away from complaints. Address them, but in a polite manner.
  • Be sure to NEVER get into a flaming match with anyone posting on your page. You will most certainly lose!
  • Correct anything that is incorrect or misstated, but be sure to keep your end about you. No confrontations!
  • Try and maintain a sense of humor. Sharks smell blood in the water…
  • Be professional, generous, and watch controversy die on the vine.
  • Never be vulgar or confrontational. Calling people names, (deserved or otherwise) is a sure recipe for escalation.
  • Don't share a lot of your own personal information, but do let your personality glow!

While Amy's Baking Company is definately not the first to actively engage their fans in entirely the wrong way, (see Nestle) it apparently wasn't their first rodeo. They got into it with a Yelp reviewer in 2010, and the negative reviews are still coming in!