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The World is Going Mobile, and That World is Flat!

flatEverything comes full circle, even web design. You may not have noticed it yet, but there's a brand new trend out there, and its called is flat web design. It's capturing the industry, and the thing is it's actually been around since Microsoft unveiled it in 2006.

So what is it that makes a "flat" web design?

Flat design is seen as simple, bright solid colors, a lot of white space, plus the lack of drop shadows, gradients, and textures that were a major element of a web designer's arsenal for a while now. Often typography plays a leading role in flat web design. Flat web design is a “smooth" solution whose aim is to eliminate as many decorative elements of a “3D" type look as is feasible.

So why the move from 3D to flat design?

There are a number of reasons why this is happening, but possibly the most persuasive reason is that it's an invention born out of necessity. The 2D environment that designers often have to work in, in this ever-more mobile world, necessitates economy of scale.
It's become more and more difficult to cram all you might want onto a 4-inch screen, making a 3D simulation somewhat counterproductive and incompatible with a great user experience. With a flat design pages load faster, are less bulky and are more responsive. In a very competitive world where you have a few short seconds to win over and hook your visitors, every second counts.

Trend or is flat web design here to stay?

It might be simple to dismiss this as merely another trend in web design, and then leave it at that, However, with the next Apple operating system iOS7 rumored to be seeking a more flat design, can the rest of the web be far behind? Although it might easily turn out to be a fad, its simplicity and user-friendly functionality may help it to stay around longer than most.