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Utilizing the New Facebook Graph Search

what-is-seoThe latest in a never-ending stream of Facebook rollouts is now here, and it's called Facebook Graph Search. It is Facebook's newest entry in the search game, and it appears that they've genuinely found a new and different vein. Still in Beta, Facebook Graph Search might not yet be available for you, (still limited to the US, and there's a waiting list) but it is scheduled to rollout this summer. Thus now is the time to begin to learn how this can help your business.

Facebook Graph search - What is it?

Facebook Graph Search is a search model by which you are served up results based not on any keyword you typed in, but instead results based on your social spheres. For example, your search will highlight people who share your interests, photos and videos they've liked, and connections you share. These outcomes are unique to you as they're based on you and your friend's interests.

How can you use Graph search in your marketing?

One of the primary benefits here seems to be that Graph Search will reward people who are making a genuine effort with their social media, engaging and interacting with their fans and followers. Facebook is mum concerning the aspects of the actual search algorithm, but suffice it to say it will do a lot towards weeding out pages that are trying to game the system. Fake Likes and fans coming from strange locations out of your common spheres, will be viewed with a bit of skepticism.

Rather, this appears as if it will significantly benefit businesses making a real attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:

  • Be sure your business page profile is entirely filled out, so that users can locate you.
  • Engage, engage, engage. Promote interaction
  • Be very careful of what is posted online, especially on Facebook itself, as this may come back to embarrass your business in a big way!