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Don't Diss Design - It Matters!

paintOkay, so take a guess: how long do you think it takes the average person to form a first impression upon landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 discovered that it takes all of two-tenths of a second to garner that impression. This makes your design ever so much more important, as your visitors certainly have choices, and if they are less than bowled over by your design elements, you can be sure they will seek more pleasing pastures. This is also a big trust factor with your visitors: a poor design can often lead to the inescapable feeling that there could be other areas of your business which are equally as shoddy.

What can you do to promote good design?

The first place to start is with some thought. Discovering how you would like to present your brand and products is largely influenced in the planning stage. That same study revealed that your logo gets the lion's share of a visitor's attention, with images and social interaction following closely on its heels. In short, the visual elements matter! So now that you have the data, you really have no excuse. I mean you really don't, because cost is not really a viable excuse for inaction. Crowdsourcing sites like 99Designs, CrowdSpring and others have made what was once in the not so distant past a very high-priced undertaking, into a very doable endeavor.

How are the benefits?

The advantages of good design in your business are many and sometimes intangible. While a visual redesign of your website is fairly obvious, other items like product packaging, your print and web advertising, and even site graphics are being shared, Pinned and ReTweeted from your webpages. We are experiencing each day just how much this can impact your site's reach and customer base. What's more, that special feeling that visitors get when viewing a superb design may be hard to quantify, but when your site's traffic increase and sales increase for no other apparent reason, you'll be glad you took a long look at your visual design elements today!