We Are Web We specialize in web, local, social and mobile marketing. We provide online marketing for all businesses, large and small.

Why Protect Your Online Reputation?

imagerepWe've all seen how fast word travels nowadays, and nowhere is that more important to your small business than in the realm of your online reputation. What took you several years to build can be shattered in seconds. Just in case you're not up to pace on why exactly your online reputation matters so much, let's look at a few statistics. Cone Communications has found that a full 89 percent of consumers view online channels as trustworthy sources, and that 80 percent have actually changed their decision about purchasing after taking a look at a negative review. Not just that, but your own social media accounts is where the action is! The Society for Communications Research informs us that another 72 percent report researching companies through their social channels prior to making purchasing decisions, and 59% use these same social sites to let the world know about their frustrations about you and your customer service.

5 Rules to help guard your online reputation

  1. Monitor your online reputation - Monitor what folks have to say about you and your company name by Googling them at the least once per month. Use Google alerts and become alerted when there are any postings about you or the brand.
  2. Claim online real estate - If you don't own your company's domain name, or your personal one, make an effort to get this done. Lots of damage can be done in your name otherwise.
  3. Be proactive on your social sites - Like your domain name, claim any Facebook, Google or LinkedIn pages that bear your name. Not just that, make an effort to use them regularly.
  4. Deal with unfavorable content ASAP - Deal with negative postings and especially complaints as soon as possible. Do your very best to contact the person directly, preferably offline. Make an effort to handle their issues, and whatever you do, don't get into a shouting match online.
  5. Be mindful of what you post - Use your head when posting. If this can come back and bite you or your business later, don't post it. Those lovely pictures of you and the crew tying one on in in the strip joint are best excluded from your online world.

We live in a fast-paced, information driven world. Make sure you're on top of it to successfully manage your online reputation!