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How to Use Google Local to Connect with Buyers

googleplusEven though it has been several months since Google merged with Google Places to become Google Local, there is some confusion as to exactly what this new entity would become. Not anymore. One shining illustration of what is possible for small business is the Google business page for They've utilized all of the features such as hangouts, video and more to garner more than 330,000 users inside their circles. Companies are waking up to the massive opportunity that lies within Google Local and are finding excellent ways to use it for finding buyers and prospects.

Let’s discover you can do that too! Here are some ideas to help you get started:

  • Make your Google Local page stand out! – The most crucial element of this is to make sure that your page is completely filled out. Be sure you fill out all text areas that are asked for, as this is important to Google. Use lots of images, since the ranking of your page appears to hinge on how many images and videos it offers. Not to mention that you’re able to present a terrific visual of your site and wares.
  • Use the search function to prospect – Using Google to search for prospects and hook up with potential customers is ridiculously easy! The search bar at the top of your Google page will help you find people who are talking about your niche or company. Add them to your Circles and start the connection process!
  • Engage with Google Communities or video – A very good way to leverage your Google Local page is by engaging directly with your people in Google ‘Communities’ or via video chats. One terrific example of a company that has gotten this down is Cadbury. You could also lead people to appealing offers and coupons which can be accessed directly from your site. This is an brilliant method to convert Google visitors to onsite buyers.
  • Use Google Hangouts to spread your message – There are numerous ways to use this awesome tool to enhance your small business. You can hold webinars, training sessions, online press conferences, offer free consults (about your business) and even your own show. Google records these, sends you the file, that you can then upload to YouTube if you wish. See the possibilities?

I hope you’re starting to see just what the power of Google merged with Google Local, YouTube and the other parts of the Google arsenal can mean for your small business. Get started on Google Local today!