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5 Reasons You Need a Mobile Marketing Strategy for Your Business

what-is-seoThe web is going mobile, and it’s still not too late to jump onboard the mobile bandwagon and grab a slice of what is increasingly becoming a rather large pie! Google reports that more than half of all local searches are executed on mobile devices of some sort. Folks are doing business on the move, browsing and price comparing on the way to shop. This is the time to make certain that your business is aligned to take advantage of this mobile innovation. Listed here are five easy ways to get this done!


  1. Get your site mobile ready – Being sure your site is viewable on any mobile device is a crucial first step. The main focus here is on a fast loading site. It has been shown that you have about five seconds for your site to load on a mobile device or your viewer is on their way to someplace else. Be sure your site loads quickly and accurately.
  2. Offer deals, coupons and incentives to readers – 29% of web consumers have showed a desire to download a coupon using their mobile device. Be sure to take them up on this!
  3. Buy inexpensive mobile advertising – Mobile paid ads are the new kid on the block, there is however a great deal of opportunity using these. Expense is still very reasonable, and you could get a ton of targeted traffic to your site very quickly.
  4. Create a mobile loyalty program – Using a mobile platform to make a mobile loyalty program is simply a smart move to make. No longer only used by eating establishments, you can create rabid fans by making use of a simple, simple to operate digital loyalty card application.
  5. Utilize mobile email and SMS – Mobile email is currently being opened at a rate of 41%, and is on pace to surpass PC open rates by the end of 2013, according to SMS (texting) provides a whopping 95% open rate. These two statistics by themselves should be plenty to get you involved with the mobile side of marketing!