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How to Avoid Making Social Media Mistakes in Your Business

what-is-seoUnderstanding what NOT to do in regards to social media is nearly as important as knowing what you should do. Below are some social media slipups to avoid at all costs!

Jokes in poor taste – It should be obvious, but you really need to put on your thinking cap before you tweet, update or post. And above all, don't try and take advantage of someone else’s catastrophe as a way to promote your products or services. While a celebrity death or humiliation might appear to be easy pickings for trending traffic, you can actually end up alienating more people than you attract!


Offensive statements and political rants – Closely connected is the temptation to broadcast your preferences political, social or otherwise, which may have the misfortune of NOT aligning with your your clients and customers. Don’t go there! Avoid sharing anything that could possibly be misunderstood, or you’ll find yourself scrambling for cover! Once trust is broken, it’s very hard to rebuild.

Failing to separate your business and personal accounts – Not to mention that it appears far more professional to have a company profile and page, many times there are benefits (depending on the social network) for a purely company account. This is definitely true with Google Local. A public business account will also be easier to be found in the search engine results.

No social media buttons on your website – These are readily available for all social media platforms, and you’re shooting yourself in the foot if they are not available on your homepage and every post you make. This will make it easy for your readers to share your posts and in doing so help promote your business.

Not using your social media profiles to link back to your site – You’ve gone to all the effort to create and use these social sites, why not take the free, authoritative link they’re offering back to you! Facebook, Twitter, YouTube, LinkedIn, and Google all permit you to link back to your website. There’s five great links to your site, and a great opportunity for your (hopefully) many followers to end up on your site.