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How to ignite your Google+ listing the simple way

googleplusSo far, Google+ has been sort of like that dog that keeps coming back into your yard searching for scraps. I mean, what should you do with him? The truth is, this dog can hunt! Businesses are starting to wake up to the possibilities with Google+, aiding not just with social media interaction, local visibility on the internet, and helping establish your brand; but the numerous ways it helps you with your content. And it’s getting results: websites using the +1 Button increase page traffic by 350%, and over 925,000 people join Google+ every day!

How to apply your Google+ Local listing

Confused about how to use Google+? No worries – use these for starters!

  1. Complete your Google+ profile – Give this thought as you're doing it. Use interesting photos and images, and be sure you link out to your other social media accounts.
  2. List your key information – In particular business hours, contact details, along with maps and directions.
  3. Link to your blog or site – Make sure you link to your main business blog or site. This will result in added traffic and a great backlink.
  4. Create a business page – Showcase your business where it matters. This has direct benefits for search engine results as well as for people that find you on Google+.
  5. Link out to your content –Doing this will have a number of benefits, first of all getting them indexed nearly instantly, and also a various other search engine advantages. You can even use your Google+ page to make posts, including multimedia which can link out to your content elsewhere.
  6. Utilize Direct Connect – Utilize this feature in Google+ to let visitors to add you to circles whenever they find you in search. Think of this as a Facebook “Like”.
  7. Use video chat in Google+ Hangouts – When you hold a video chat, Google+ streams it, records it, and sends you the recording via email. You can then upload to YouTube if you wish, or use it on your website or privately. One terrific strategy to use it is to create impromptu product demos.

This barely scratches the surface of what’s possible with Google+. To see even more strategies as well as a cool infographic on the subject see this post on CopyBlogger.