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5 Essentials of Small Business Marketing to Keep You Ahead of the Competition

what-is-seoAnyone who’s tried recognizes that small business marketing isn't for the faint of heart. Marketing your business depends on doing certain things and performing them well. The amount of competition we face nowadays is breathtaking, and understanding how to get your pages delivering online is tricky.

Here are five vital actions to keep you in front of the competition!

  1. Create a Marketing Plan - A detailed marketing plan is crucial to success. You don’t want to leave anything to chance. It should be well planned. Map out every marketing element, and how you intend to make it happen. At the minimum, it should paint broad strokes to success.
  2. Social Media Marketing - 91 percent of experiences social marketers generate improved website traffic and 79 percent generate more quality leads according to Just how do they do this? They don't waste time with their social media marketing. Map out a strategy for social media an stick to it.
  3. Build a Mailing List - reported emails averages a ROI (return on investment) of $40 for every $1 spent. This far outweighs keyword ads ($17) and banner ads ($2). Don't be fooled into thinking collecting and building an email list is dead. If you don't build a list, you are failing to build your business! You simply can't afford to leave such a large source of potential profits for your competition.
  4. Video Marketing - Research shows a video is 50 times more likely to appear on the first page of Google than any other text page! That is too good to pass up. Small businesses can take advantage of this by video marketing. The video market is still comparatively untapped and having a simple video advertising your wares can gain you loads of Google traffic along with authority.
  5. Have a Mobile Presence - Ensure your site is optimized for mobile, as more than half of all searches now are emanating from some sort of mobile device. Microsoft reports that mobile browsing is projected to overtake desktop browsing by 2014. Having your pages mobile optimized can help improve your reach, as well as corral impulse buyers.

Don’t Make the Mistake of Going It Alone!

No one is a superhero and you needn't be. The world of online marketing is constantly changing and evolving. You need to learn what is working now, learn from the best, and hire the best outsourcing you can find. In the long run, it will pay off greatly!