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You're Crazy To Not Be Using LinkedIn for Your Business

what-is-seoLinkedIn should be ranked among the big three of social media sites, right alongside Facebook and Twitter. But LinkedIn is actually more valuable for your business because unlike its rivals, this social-media site focuses particularly on business. Quite simply, you won't have people on LinkedIn posting about how good their oatmeal tasted this morning.

How smart companies are using LinkedIn

There are 1.3 million small-business owners in the network. How are they using it? Exactly what benefits do they see? Read about a few:

  1. Sharing wins: As a business owner, you work hard. Why not share your success stories? Promoting your successes is just good marketing. And with 2 million C-level executives making use of the site, you might suddenly find yourself with some deep-pocketed suitors.
  2. Getting referrals: LinkedIn makes it simplallows you to get peer and client endorsements for the work you do. Best part? When someone recommends you or writes a testimonial, everyone within your network sees it in their activity feed. This type of social proof is the BEST way to get new business.
  3. Finding new talent: Growing? LinkedIn is a great place—scratch that, it’s the BEST place—to find new A players to include in your roster. It’s the single largest directory of working professionals in the world.
  4. Promoting events: LinkedIn’s event feature is a game changer! It's never been easier to spread your message and boost attendance for upcoming events. You can also use their service directory to find a caterer for your gathering. Simple.
  5. Boosting website traffic: A little-known secret about LinkedIn is that it’s very influential with Google; if you have a presence on LinkedIn, you’re likely to see a jump in search engine visibility, too. More clicks = more buyers!
  6. Getting answers: LinkedIn is a goldmine for information on running a successful business. You can uncover great advice from a number of the savviest business minds in the world in LinkedIn Answers and Groups. You will discover over 2000 groups dedicated to small-business-related topics.
  7. Finding investors, vendors and partners: It’s a networker’s paradise. Whether you require some capital, a new accounting firm, or a business partner, you’re not going to find a better resource than LinkedIn. Anywhere.

We’re just scratching the surface here, folks. The benefits don’t stop there. Pay a visit to LinkedIn, set up a page for your business and find out for yourself. I know your time is scarce, but trust me, it’s worth it.