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The Power of Marketing on Facebook

power-of-facebook-marketingEveryone knows about Facebook. Well, almost everyone. According to Facebook's statistics page (, there are more than 750 million active users and 50% of active users log on in any given day. This social network now has a global reach, and tapping into that market should be one of your primary goals.

Part of Facebook's power comes with the ability to customize your pages to fit your needs. The landing pages on your Facebook wall can also be designed to target different people, those who like you, and those who are simply curious about what you have to offer. This level of flexibility is a key benefit to marketing through Facebook.


A regularly updated Facebook page will keep customers coming back to you and your brand. This unique tool can allow you to reach people who are already fans and market your brand specifically to them. Additionally, designing a specific page for users that follow you will allow you to build a client base that is locked in to your products.

Facebook is also branching out into the marketplace. Much like other websites that allow users to buy and sell directly with each other, Facebook's marketplace will allow you to target your product locally, if desired, and it can also help you target your fans, and even branch out to potential customers who are in your fan's networks.

Finally, Facebook is no longer just for the young. Though a large part of Facebook's population comes from high school and college age people, the trend is starting to show that a majority of Facebook's users are over the age of 35. Now you're targeting your message to those with the power and willingness to buy, not just those who may be out for entertainment.