It's a plain fact that converting more of your existing visitors into customers is a much easier and cost efficient way to growing revenue than acquiring more traffic. To put this in even sharper focus, obtaining a 1 percent rise in traffic is worth far less than a 1 percent increase in conversion rates across the board. Far less!
I propose that in 2014 to make it a goal to have a hard look at conversion rate optimization, and determine ways to make more sales using the traffic we already have.
If you've been internet marketing for almost any amount of time undoubtedly you've heard the oft-repeated saying that Content is King. Well, as it so happens, it's finally right.
Gone are the days of being able to manipulate the search engine results pages (SERPs) with massive doses of faux link building and other black hat methods meant to claim the top search spots for their immense value regardless of whether you had anything of value to offer. With some 27 million pieces of content posted daily, sorting out the wheat from the chaff is Google's mandate. And Google is getting significantly better at identifying the actual worth of a page, and its popularity, allowing the cream to rise to the top.
It is now clear that video marketing is a key component in creating a brand and marketing your products and services whether local or global. What confuses a lot of marketers is how to actually begin to do video marketing, and exactly what types of videos they can produce.
Since most of our focus presently is put into our online efforts, it's easy to disregard anything offline that might have as much or more impact on our businesses. Offline marketing has been around far longer than online, and shouldn't be thrown out like yesterday's news.